Bausch + Lomb Launches Biotrue® Advanced Multi-Purpose Solution in Canada29/11/22, Tuesday
New Formula Provides More Moisture1 on Contact Lenses
VAUGHAN, Ontario, Nov. 29, 2022 – Bausch + Lomb Corporation (NYSE/TSX: BLCO) (“Bausch + Lomb”), a leading global eye health company dedicated to helping people see better to live better, today announced the Canadian launch of Biotrue Advanced Multi-Purpose Solution. The new contact lens solution, which was launched as Biotrue Hydration Plus in the United States in June 2022, is formulated to provide more moisture on lenses1 and deliver advanced cleaning and disinfection.
“Biotrue Advanced builds upon our original Biotrue® formula – the No. 1 brand of contact lens solution recommended by optometrists2. Biotrue Advanced is designed to meet the needs of patients who depend on their contact lenses for the majority of the day. In fact, one-third of contact lens wearers experience contact lens dryness,“3 said Geoff Brodkorb, Business Unit Head, Consumer Healthcare and Vision Care, Bausch + Lomb Canada. “This new, innovative multi-purpose solution provides contact lens wearers with advanced comfort and allows them to experience more moisture on their lenses for up to 12 hours, as compared to the original Biotrue.“1
Biotrue Advanced contains 25% more4 hyaluronan (HA), a moisturizer found naturally in tears that envelops the lenses in a moisture-rich cushion, as compared to the original Biotrue. The new solution also contains a combination of ingredients inspired by the Tear Film and Ocular Surface Society’s DEWS II report. These ingredients include potassium, an electrolyte which plays an important role in preserving balance of the ocular surface, as well as erythritol, an antioxidant which protects HA against free radicals. Biotrue Advanced is the only contact lens solution that includes HA, erythritol and potassium.
Biotrue Advanced is now available for purchase in the eye care aisle or online at most Canadian national retailers, including Shoppers Drug Mart, Loblaws, Walmart, Jean Coutu, London Drugs, Rexall and Sobeys.
For more information on the Biotrue family of products in Canada, visit www.biotrue.ca.
About Bausch + Lomb
Bausch + Lomb is dedicated to protecting and enhancing the gift of sight for millions of people around the world – from the moment of birth through every phase of life. Its comprehensive portfolio of more than 400 products includes contact lenses, lens care products, eye care products, ophthalmic pharmaceuticals, over-the-counter products and ophthalmic surgical devices and instruments. Founded in 1853, Bausch + Lomb has a significant global research and development, manufacturing, and commercial footprint with more than 12,000 employees and a presence in nearly 100 countries. Bausch + Lomb is headquartered in Vaughan, Ontario with corporate offices in Bridgewater, New Jersey. For more information, visit www.bausch.com and connect with us on Twitter, LinkedIn, Facebook and Instagram. For more information in Canada, visit. www.bausch.ca.
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- For 12 hours compared to Biotrue® Multi-Purpose Solution, based on a laboratory study
- IQVIA, ProVoice, Q3 2022
- Multi-Sponsor Surveys Inc. The 2019 Study of the U.S. Consumer Contact Lens Market. January 2020
- Compared to Biotrue® Multi-Purpose Solution
Biotrue is a trademark of Bausch & Lomb Incorporated or its affiliates.
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